6 website key elements for any business

Branding Marketing Advertising Indonesia

6 website key elements for any business

WHAT DO YOU NEED FOR A WEBSITE IN 2015n

During the early 1990s companies tended to put as many features on their website as possible.

Eventually, in the mid 2000s, that trend gave way to what we’re seeing now – the rise and success of minimalism.

What customers really want is a balance between functionality and design – enough features to make your site usable, but not so many that it’s completely cluttered.

Rob Lawn, director of Tundra Interactive in Melbourne, says customers want two things: relevancy and convenience.

“It is too easy to underestimate the importance of asking yourself the question: ‘Why are people visiting my website?’ Asking this honestly, while forgetting what your goals are (building a mailing list, making money, upgrading customers), will help you define what is relevant in your website.”

Features will change from company to company, but there are a few things you should always include:

1. Responsive design

Responsive design is the smartest and easiest way to immediately make your website functional on smartphones and tablets. Websites that are designed specifically for a smartphone or tablet experience makes them faster to use, which is something Google views favourable meaning it will give your search rankings a boost.

2. Social media integration

We’re far beyond the point where social media is optional. Lisa Taliana, head of Taliana Designs – a Melbourne-based graphic design, website design and email marketing company ­– says that while not every social network will be relevant in every industry, you’ll want at least some sharing options. “You’ll want to have share buttons at least somewhere on your site. Clients want the ability to share your links.”

3. Contact and store information

If you have a phone number, list it. If you have multiple locations, provide contact details for each and a list of opening hours. The vast majority of customers do their research online, and they want to see information about bricks and mortar locations as quickly as possible after reaching your site. Don’t disappoint them or they’ll run to a competitor.

4. Security credentials

Responsive design is the smartest and easiest way to immediately make your website functional on smartphones and tablets. Websites that are designed specifically for a smartphone or tablet experience makes them faster to use, which is something Google views favourable meaning it will give your search rankings a boost.

5. Navigation

Having navigation menus that are clearly labelled and lead to useful landing pages is so important. Not only will customers be able to find what they want immediately, Google will be able to search your site quickly and efficiently, which will prove to the search engine that you actually know what you’re talking about – boosting your place in their rankings.

6. Images

Too many images can slow down loading times and make things annoying for visitors with slow internet connection. But you do need to have some images on your site, and the number depends on what industry you’re in.

A retail store depends on high quality product images, but even a consultancy could benefit from having images of the office or key staff members in action.




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